Salesforce Marketing Cloud

What is Marketing Cloud?

Marketing Cloud is a complete marketing platform designed to help you personalize every moment of engagement across the customer lifecycle. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships.

What does Marketing Cloud do?

Marketing Cloud brings agentic marketing to life by giving every customer access to autonomous AI agents that act as always-on collaborators, generate segments in real time, adapt experiences to every individual, and deliver personalized answers.

What is Agentforce?

Agentforce empowers you to scale on your terms, providing the flexibility to seamlessly expand and optimize for any team or use case.

What are Flex Credits and how are they used?

Flex Credits are a new unit of payment for Agentforce that align cost to the business value your AI agents create. Each Action — a specific function that an AI agent executes on the platform draws from a pool of Flex Credits.