Logo Maker by ServiceNow (via Now Assist)

Logo Maker by ServiceNow, primarily delivered through the 'Theme Builder' and 'Now Assist for Creator' modules, represents a shift in enterprise asset management. By 2026, it has evolved from a simple CSS generator into a fully autonomous generative AI branding engine. It utilizes ServiceNow’s proprietary Large Language Models (LLMs) tuned specifically for enterprise UI/UX patterns. The tool allows platform owners and developers to generate high-fidelity, brand-compliant logos and iconography directly within the ServiceNow instance. It ensures that any new 'Scoped App' or 'Service Portal' maintains visual parity with corporate identity guidelines without manual design intervention. Architecturally, it connects to the Now Platform's centralized branding repository, allowing for global updates across thousands of portal pages via CSS variables. This utility is critical for large-scale organizations running multi-departmental portals (HR, IT, Legal) where consistent visual communication is required to drive user adoption and trust.