The premier omnichannel platform for data-driven performance marketing and retail media intelligence.
Skai, formerly known as Kenshoo, is an enterprise-grade omnichannel marketing platform that has evolved into a comprehensive commerce intelligence suite. By 2026, the platform has solidified its position as the leader in Retail Media and Signal Optimization, bridging the gap between walled-garden advertising ecosystems and first-party commerce data. The technical architecture is built on a massive-scale data ingestion engine that processes trillions of data points across Amazon, Walmart, Google, and Meta. Its 2026 market position focuses on 'Decision-Ready Intelligence,' utilizing generative AI to automate creative asset optimization and predictive bidding models. The platform's core advantage lies in its ability to provide a unified view of the customer journey across retail, search, and social channels, allowing brands to allocate budget based on incremental lift rather than siloed attribution models. Skai's infrastructure supports high-frequency bidding, real-time inventory-aware advertising, and advanced incrementality testing, making it the preferred choice for Global 2000 brands managing complex, multi-million dollar monthly ad spends.
Uses machine learning to weight external data signals (weather, inventory, CRM) and adjust bids in real-time.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
A unified interface for managing 30+ global retail media networks with automated inventory syncing.
Built-in A/B testing framework to measure the true lift of advertising spend vs. organic results.
Algorithmic bidding that optimizes across a group of campaigns to hit a target ROAS or CPA.
Computer vision analysis of ad creative to determine which visual elements drive performance.
A proprietary multi-touch attribution model that uses fractional credit assignment.
A logic-based engine that executes changes based on 'If/Then' scenarios across all connected channels.
Coordinating a simultaneous launch across 15 countries and 5 ad platforms.
Registry Updated:2/7/2026
Stopping ad spend automatically when a product goes out of stock at a specific retailer.
Manually reallocating budget from underperforming search terms to high-performing social ads.