Overview
Upland Kapost is a content operations platform designed to unify content planning, production, distribution, and analysis. It enables marketing and sales teams to collaborate on content creation aligned with specific personas, buying stages, and business objectives. The platform features a content strategy module (Canvas) for defining engaging content at each step of the customer journey. Kapost supports templated workflows for initiative coordination, cross-channel content distribution, and content journey orchestration. The Insights module quantifies content performance, proving ROI. Integrations with systems like Salesforce, Marketo, Eloqua, and various CMS platforms streamline content workflows and ensure consistent messaging. Kapost offers a single location for content version control, granular access settings, and campaign calendars for visualizing activities. Its architecture focuses on creating consistent, personalized content experiences at scale, while its integration with sales tools empowers sales teams with relevant content.