Overview
Voluum is a cloud-based ad tracking software designed to optimize advertising campaigns across multiple platforms. It integrates with over 70 ad platforms, connecting campaign elements and collecting data about visitors and conversions. Voluum provides insights into profitable combinations of traffic, ads, landing pages, and offers. Its real-time reporting monitors over 30 metrics for paid and organic traffic. Key features include Traffic Distribution AI, Anti-Fraud Kit, Automizer for campaign automation, and team collaboration tools. It is primarily used by affiliates, agencies, iGaming operators, and performance marketers to track, optimize, and automate their advertising efforts.
Common tasks
Track ad performance across multiple platforms.Optimize campaigns based on real-time data.Automate campaign management tasks.Detect and block bot traffic.Distribute traffic to best-performing offers and landing pages.Monitor over 30 metrics about each visit, click, and conversion.Generate reports for partners and clients.