Decision Support · Side-by-side

Como vs SAP Emarsys Customer Engagement. Side by side.

Compare pricing, strengths, and use cases so it is easier to pick the right fit.

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Como

SAP Emarsys Customer Engagement

Best overall

Neither Como nor SAP Emarsys is built for everyday users or small businesses—both are enterprise-grade platforms with high costs and steep learning curves. If you run a multi-location retail chain with a dedicated tech team, Como's deep POS integration wins; if you're a large e-commerce brand already in the SAP ecosystem, Emarsys is the stronger choice. The single biggest difference: Como focuses on in-store loyalty and POS data, while Emarsys excels at omnichannel email and web personalization.

Como

Contact Sales #3033 of 3,826 Web

SAP Emarsys Customer Engagement

#1968 of 3,826 Web

Scores at a glance

ComoSAP Emarsys Customer EngagementPractical Versatility

Onboarding Ease

Ecosystem Fit

Market Value

Choose Como if

You own a retail franchise with 10+ locations and need a unified loyalty program across all stores.
Your business relies on POS data (e.g., restaurant, boutique) and you want to send offers based on what people actually bought.
You have a dedicated IT person or agency to handle the API setup and data mapping.
You're willing to invest $10,000+ per year for a platform that deeply integrates with your physical stores.

Choose SAP Emarsys Customer Engagement if

You run an e-commerce brand and want AI-powered email campaigns that recommend products based on browsing behavior.
You already use SAP for ERP or CRM and want a marketing tool that plugs into that ecosystem.
You have a marketing team that can add a JavaScript snippet to your website and manage email deliverability settings.
You need to sync customer segments to Facebook Ads or Google Ads for retargeting.

Key differences

Como focuses on in-store loyalty and POS data; Emarsys focuses on e-commerce email and web personalization.
Como requires POS hardware compatibility checks; Emarsys requires adding a JavaScript snippet to your website.
Emarsys offers pre-built 'Tactics' for quick campaign launches; Como requires manual configuration of loyalty rules.
Emarsys integrates with the SAP ecosystem; Como has no major ERP integrations listed.
Neither tool has a mobile app for management—both are desktop-only.
Both are priced for enterprises, but Emarsys is slightly more accessible for mid-market e-commerce brands.

Facts side by side

	Como	SAP Emarsys Customer Engagement
Free plan
Mobile app
API access

Como: strengths & weaknesses

Ties loyalty rewards directly to in-store purchases via POS sync, so customers get instant perks at checkout.
Predictive churn models can automatically send a discount to a customer who hasn't visited in 30 days.
Handles franchise-level data across hundreds of locations from one dashboard.
No mobile app for you to manage campaigns on the go—you're stuck at a desk.
Setting up the POS integration requires a technician and weeks of data mapping.
Pricing is 'contact sales' and likely costs thousands per month, out of reach for a single store.
Advanced analytics features demand someone who can read JSON reports and configure API payloads.

SAP Emarsys Customer Engagement: strengths & weaknesses

Pre-built 'Tactics' let you launch automated email flows (welcome series, cart recovery) in a few clicks.
AI product recommendations update in real-time based on what a customer browses on your website.
Syncs ad audiences to Facebook/Google so you can retarget website visitors without manual lists.
No mobile app for managing campaigns—you need a laptop and a browser.
Initial setup requires adding JavaScript to your website and configuring email authentication (SPF/DKIM).
Reporting dashboards are rigid; you can't easily build custom charts without SQL knowledge.
Pricing is not public and typically starts around $1,000+/month, too expensive for a small shop.

Common questions

Can I use Como or Emarsys on my phone?

No. Neither tool offers a mobile app for managing campaigns or viewing reports. You'll need a laptop or desktop computer to use them.

Which is easier to set up for a beginner?

Neither is beginner-friendly. Emarsys is slightly easier if you only need email campaigns because of its pre-built 'Tactics' templates. Como requires POS hardware integration and data mapping, which is more complex.

Is Como better than Emarsys for a small online store?

No. Como is built for physical retail with POS systems. For a small online store, Emarsys is the better fit, but both are overkill—you'd be better off with a simpler tool like Mailchimp or Klaviyo.

How much do Como and Emarsys cost?

Both hide their pricing behind 'Contact Sales' forms. Industry estimates suggest Emarsys starts around $1,000/month, and Como likely costs more due to its POS integration complexity. Neither is affordable for a solo entrepreneur.

Do these tools work with my existing software?

Como integrates deeply with specific POS systems (you must check compatibility first). Emarsys integrates with e-commerce platforms like Shopify and Magento via API, but neither offers a simple plug-and-play connection for most small business tools.

Which tool is better for predicting customer churn?

Both have strong predictive models. Como's advantage is that it uses in-store purchase data (e.g., a customer hasn't visited in 3 weeks), while Emarsys uses web behavior (e.g., a customer stopped opening emails). Choose based on where your customer data lives.

Both Como and SAP Emarsys are powerful but pricey enterprise tools for marketing pros—skip them if you're a solo business owner or just want something that works on your phone.

If you're a non-technical person running a small business, neither Como nor Emarsys is right for you—they're expensive, complex, and lack mobile apps. Look at simpler tools like Mailchimp or Klaviyo first. Only consider these if you have a dedicated team and a budget of at least $1,000 per month.

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Detail pages: Como · SAP Emarsys Customer Engagement

Como

SAP Emarsys Customer Engagement

Free plan

Mobile app

API access