Decision Support · Side-by-side

Groundfloor vs Structurely. Side by side.

Compare pricing, strengths, and use cases so it is easier to pick the right fit.

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Groundfloor

Best overall

Structurely

For trade businesses like HVAC or plumbing that need a deep, automated sales funnel from missed calls to booked jobs, Groundfloor is the winner despite its higher price and setup complexity. Structurely is better for general sales teams wanting a simpler, CRM-driven lead qualification bot. The single biggest difference: Groundfloor is built for field service operations with two-way scheduling sync, while Structurely is a broader lead qualification tool.

Groundfloor

#4251 of 3,826 Web

Structurely

From $499/mo #4624 of 3,826 Web

Scores at a glance

GroundfloorStructurelyPractical Versatility

Onboarding Ease

Ecosystem Fit

Market Value

Choose Groundfloor if

You run a plumbing, HVAC, or electrical company and want to automatically book jobs from missed calls
You already use Jobber, ServiceTitan, or Housecall Pro and need two-way sync for scheduling
You have a team member who can clean up your CRM data and handle a 10-step setup
You're willing to pay a premium for a tool that handles the entire lead-to-appointment pipeline

Choose Structurely if

You have a general sales team (not trades) and want to automatically qualify leads from your CRM
You need a simpler setup — just connect your CRM, customize scripts, and go live in a few hours
You want transparent pricing at $499/month and don't need field service integrations
You're okay with AI handling initial conversations and transferring only hot leads to humans

Key differences

Groundfloor is built for trade industries (HVAC, plumbing); Structurely is for general sales teams
Groundfloor syncs with field service tools (Jobber, ServiceTitan); Structurely syncs with CRMs (HubSpot, Salesforce)
Groundfloor has a 'Missed Call Text Back' feature; Structurely focuses on calling and texting from lead lists
Groundfloor's pricing is unpublished; Structurely starts at $499/month
Groundfloor requires 10 onboarding steps; Structurely needs about 7 simpler steps
Neither has a mobile app, so you'll need a desktop to manage either tool

Facts side by side

	Groundfloor	Structurely
Free plan
Mobile app
API access

Groundfloor: strengths & weaknesses

Handles the full lead-to-booking pipeline for trades, including missed-call text-back and calendar invites
Syncs deeply with field service tools like Jobber and ServiceTitan, so booked jobs appear in your system automatically
Fast response times that reduce lead decay — critical for service businesses where speed matters
Can analyze lead sentiment and intent, helping you prioritize hot leads
No mobile app — you can't manage it from your phone easily
Requires clean CRM data and a learning curve for complex scheduling rules
Pricing is not published, which makes it hard to know if it fits your budget
Onboarding has 10 steps and may need technical help to set up phone lines and webhooks

Structurely: strengths & weaknesses

Quick to set up with major CRMs like HubSpot and Salesforce — just connect and configure scripts
Effective at qualifying leads via AI calls and texts, then transferring hot ones to your team
Pricing is clear ($499/mo), so you know what you're paying upfront
Pre-built scripts for calling and texting reduce the need to write everything from scratch
No mobile app — you can't monitor or adjust it on the go
Relies on AI for conversations, which can feel impersonal to some customers
Limited to lead qualification and appointment setting — doesn't handle complex scheduling or field service workflows
Higher monthly cost may be tough for very small businesses with low lead volume

Common questions

Is Groundfloor better than Structurely for a plumbing business?

Yes, if you use Jobber or ServiceTitan. Groundfloor is built for trades and can auto-book jobs from missed calls. Structurely is more generic and won't handle field service scheduling.

Can I use these tools on my phone?

No. Neither Groundfloor nor Structurely has a mobile app. You'll need a computer to set them up and monitor performance.

Which tool is easier to set up for a beginner?

Structurely is easier. It has fewer steps (7 vs. 10) and doesn't require technical tasks like integrating phone lines or mapping custom CRM fields.

How much do these tools cost?

Structurely starts at $499/month. Groundfloor's pricing is not published — you have to contact them for a quote, which likely starts higher than $499.

Can these tools replace my sales team?

No. Both are designed to handle initial lead qualification and scheduling, but they still need humans for complex conversations, closing deals, and handling exceptions.

Groundfloor wins for trade businesses needing deep automation; Structurely wins for general sales teams wanting simple lead qualification.

If you run a trade business and already use field service software, Groundfloor is worth the extra effort and cost — it can save you hours of manual scheduling. For everyone else with a standard CRM and a need for simple lead qualification, Structurely is the easier, more predictable choice. Neither has a mobile app, so plan to manage them from a computer.

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Detail pages: Groundfloor · Structurely

Groundfloor

Structurely

Free plan

Mobile app

API access