Kochava
The Omnichannel Marketers Operating System for Real-Time Measurement and Attribution.
The industry-leading Mobile Measurement Partner (MMP) for attribution, analytics, and fraud prevention.
Adjust is a Tier-1 Mobile Measurement Partner (MMP) that provides the technical infrastructure for attribution, campaign optimization, and data privacy in the mobile ecosystem. By 2026, Adjust has evolved into an AI-first suite, leveraging its 'AI Hub' to provide predictive Lifetime Value (LTV) and churn modeling, moving beyond historical reporting to proactive growth engineering. Its architecture is built to handle the complexities of a post-IDFA world, offering robust support for Apple's SKAdNetwork (SKAN) and Google's Privacy Sandbox. The platform serves as a single source of truth for cross-channel marketing, aggregating data from mobile, CTV, PC, and Console environments. Technically, it is distinguished by its SDK signature hashing (to prevent spoofing) and its high-availability S2S (Server-to-Server) API, which allows for real-time data streaming to internal BI tools. As a part of the AppLovin ecosystem, Adjust provides unique synergies for performance marketers looking to scale through automated bid adjustments and deep-funnel event tracking, ensuring that every dollar of ad spend is accounted for across the fragmented digital landscape.
Uses machine learning models trained on historical cohort data to predict the 30/60/90 day value of a user within 24 hours of install.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
A cryptographic signing mechanism that ensures every request to Adjust servers originates from a legitimate app instance.
A unified data visualization layer that merges attribution data, ad spend, and internal BI data in a single UI.
An automated alerting system that triggers based on statistical anomalies in conversion rates or spend.
Deterministic and probabilistic mapping of users across Web, Mobile, and CTV platforms.
Dynamic segmentation of users based on real-time behavior for automated export to Facebook/Google custom audiences.
Advanced mapping of Apple's post-install conversion values specifically for re-engagement measurement.
Marketers need to know which of their 50+ ad channels are driving profitable users.
Registry Updated:2/7/2026
Ad networks claiming credit for organic installs through click-spamming.
Measuring the impact of Connected TV ads on mobile app downloads.