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The industry-leading Mobile Measurement Partner (MMP) for attribution, analytics, and fraud prevention.
The Omnichannel Marketers Operating System for Real-Time Measurement and Attribution.
Kochava is a premier enterprise-grade measurement and attribution platform engineered for the modern privacy-first ecosystem. By 2026, its technical architecture has evolved into the Marketers Operating System (mOS), a unified data layer that seamlessly integrates mobile, desktop, and Connected TV (CTV) signals. Kochava distinguishes itself through its IdentityLink technology, which bridges fragmented device identifiers into a single persistent user profile, allowing for high-fidelity cross-device attribution. The platform provides a robust Fraud Console that utilizes real-time heuristic analysis and machine learning to intercept invalid traffic before it impacts ad spend. Its data pipeline is designed for massive scale, handling billions of daily events with sub-second latency. Positioned as a neutral third party, Kochava supports deep integration with major networks including Apple’s SKAdNetwork and Google’s Privacy Sandbox, ensuring compliance while maintaining granular visibility. Its 2026 market position is defined by its transition from a traditional MMP to a comprehensive Unified Audience Platform (UAP), enabling brands to perform sophisticated audience segmentation, activation, and incrementality testing within a single, secure environment.
A real-time monitoring system that identifies 13 different types of ad fraud, including click flooding and site transparency issues.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
Proprietary identity resolution service that links disparate device IDs to a unified customer record.
Dynamic deep links that handle platform-specific routing, deferred deep linking, and attribution in one URL.
An integrated database of over 4,500 certified ad networks and publishers with capability filtering.
Automated ingestion of spend data from thousands of sources via API to calculate real-time ROAS.
AI-driven analysis of user behavior to predict the likelihood of a user uninstalling or becoming inactive.
Advanced mapping tools for Apple and Google's privacy frameworks to ensure attribution without tracking.
Measuring the impact of TV advertising on mobile app installs and in-app actions.
Registry Updated:2/7/2026
Attribution is credited to the CTV campaign in the dashboard.
Paying for installs generated by bots or click farms.
Retailers need to prove to brands that on-site ads lead to off-site purchases.