Overview
Amperity's Customer Data Cloud (CDP) empowers brands to unify customer data from various online and offline sources, creating comprehensive and accurate customer profiles. It leverages AI-driven identity resolution to connect disparate data points, ensuring a complete customer view. The platform facilitates data sharing directly with data lakehouses like Databricks and Snowflake, minimizing ETL processes. Amperity's key value proposition lies in enabling business users to self-service data exploration and customer engagement through a user-friendly interface. By building an accurate C360, Amperity enables personalized marketing, improved customer experiences, and increased loyalty. The platform supports data validation workflows and offers pre-built pipelines for efficient data delivery, ensuring data quality and accessibility for actionable insights.