Overview
Ensighten, now integrated into the Marigold ecosystem, has evolved from a traditional Tag Management System (TMS) into a sophisticated platform for client-side security and data privacy. In the 2026 landscape, Ensighten stands out by addressing the critical vulnerability of third-party JavaScript execution. Its architecture utilizes a 'Zero Trust' approach to the browser, allowing organizations to monitor, manage, and block unauthorized scripts that could lead to Magecart attacks or data exfiltration. The platform’s Technical Architecture is built around the 'Ensighten Manage' and 'Ensighten Inform' modules, which provide a unified data layer across disparate domains and mobile applications. By offloading complex tag logic to the edge, Ensighten optimizes website performance while ensuring strict adherence to global privacy regulations like GDPR, CCPA, and CPRA. As organizations move toward server-side tagging to mitigate the loss of third-party cookies, Ensighten’s hybrid capabilities provide a bridge between traditional client-side agility and the security of server-to-server data distribution.