LaunchDarkly Experimentation
Modernize product testing with feature-flag-driven A/B testing and Bayesian statistical analysis.
The digital analytics platform that helps teams build better products through behavioral data and AI-driven insights.
Amplitude is the industry-leading digital analytics platform designed for the 2026 data ecosystem, centered around its proprietary Behavioral Graph database architecture. Unlike traditional session-based analytics, Amplitude focuses on user-centric event tracking to map complex customer journeys across web and mobile interfaces. In 2026, the platform has matured into an all-in-one suite incorporating Session Replay, Experimentation, and a native Customer Data Platform (CDP). Its technical core utilizes 'Ask Amplitude,' a generative AI interface that allows non-technical stakeholders to query multi-petabyte datasets using natural language, translating intent into complex SQL-based behavioral cohorts. Positioned as a direct competitor to Google Analytics 4 and Mixpanel, Amplitude differentiates itself through its 'Growth' engine which identifies predictive drivers of retention. The platform is highly extensible, supporting real-time data streaming and warehouse-native integrations (Snowflake/BigQuery), making it the primary choice for product-led growth (PLG) teams requiring deep visibility into feature-level engagement and conversion drivers.
LLM-powered natural language interface that generates data visualizations and complex queries from plain text prompts.
Modernize product testing with feature-flag-driven A/B testing and Bayesian statistical analysis.
Automated product analytics specifically designed for B2B SaaS teams.
Quantifying digital experiences through AI-driven behavioral heuristics and automated friction detection.
Real-time event-based analytics for builders to explore, analyze, and optimize user behavior.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
A purpose-built database for high-cardinality, multi-dimensional behavioral data allowing instant joins between users and actions.
Statistical correlation tool that identifies which user behaviors are most predictive of long-term retention.
Visualizes all the paths users take in a product to identify friction points and unexpected behavior.
Integrated A/B testing framework that uses existing behavioral data to target and analyze experiments.
Central hub to collect, govern, and sync user data to external marketing and sales tools in real-time.
Visual playback of user sessions linked directly to event logs for qualitative context.
Identifying where users drop off in a 5-step registration process.
Registry Updated:2/7/2026
Create a cohort of users who dropped off to target with email.
Determining if a new 'Dark Mode' feature increased daily active usage.
Finding the specific action that leads to long-term user stickiness.