Optimizely Content Marketing Platform (formerly NewsCred)
Orchestrate the entire content lifecycle with AI-powered workflows and enterprise-grade governance.
The industry-leading content marketing platform for enterprise-scale storytelling and ROI.
Contently is an enterprise-grade Content Marketing Platform (CMP) that integrates strategic workflow management with a proprietary network of over 160,000 vetted freelance creators. In the 2026 landscape, Contently distinguishes itself through its AI-powered 'Smart Canvas' architecture, which unifies content strategy, creation, and distribution into a single source of truth. The platform addresses the critical challenge of scaling high-quality, on-brand content across global departments while maintaining strict regulatory compliance and brand governance. Its technical infrastructure is built for deep integration with existing marketing technology stacks (MarTech), offering robust connectors for enterprise CMS like Adobe Experience Manager and Sitecore. Contently's primary market position is centered on high-intent B2B and B2C enterprises in regulated industries (Finance, Healthcare, Tech) that require high-caliber journalism-grade content. The platform's 'Content Health Score' and 'ROI Analytics' provide 2026-era marketers with the data-driven insights needed to justify content spend and optimize lifecycle performance, moving beyond vanity metrics to actual business outcomes.
A visual, drag-and-drop planning interface that syncs real-time editorial calendars across global teams.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
AI-driven scoring system that evaluates content for SEO, readability, brand voice alignment, and engagement potential.
A proprietary database of 160,000+ creators categorized by industry expertise, geography, and format.
Heatmapping and engagement tracking for downloadable assets like PDFs and whitepapers.
Automated legal and compliance approval workflows with full audit trails.
Aggregation of distribution data mapped against production costs to calculate dollar-for-dollar ROI.
Push-button publishing to multiple CMS instances simultaneously with version control.
Company needs high-level expert content but internal SMEs are too busy.
Registry Updated:2/7/2026
Publish to LinkedIn and CMS
Content must be adapted for 15 different regional markets with local nuances.
Sales team doesn't know which whitepapers are actually being read by prospects.