Contently
The industry-leading content marketing platform for enterprise-scale storytelling and ROI.
Orchestrate the entire content lifecycle with AI-powered workflows and enterprise-grade governance.
Optimizely Content Marketing Platform, the evolution of NewsCred, has transformed from a licensed content marketplace into a sophisticated marketing orchestration engine. By 2026, it sits at the core of 'Optimizely One,' the first operating system for modern marketers. The technical architecture leverages a headless-first approach, allowing global enterprises to centralize content planning, creation, and distribution across fragmented channels. Its 2026 market position is defined by the integration of 'Opal,' Optimizely’s embedded AI, which assists in generative drafting, automated tagging, and predictive performance scoring. Unlike legacy CMPs, this platform bridges the gap between creative ideation and downstream delivery via native integrations with Experimentation and CMS modules. It provides a unified data layer for resource management, ensuring that global marketing teams can maintain brand consistency while automating high-velocity content production. The infrastructure is built for massive scale, supporting complex multi-tenant environments, advanced metadata schemas, and rigorous SOC2/GDPR compliance frameworks required by the Fortune 500.
Embedded LLM-powered assistant for drafting, summarization, and tone-of-voice adjustment within the rich text editor.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
Conditional routing engine that changes the approval path based on asset type, region, or metadata values.
Visual capacity planning tool that tracks team bandwidth and individual workloads in real-time.
A centralized asset repository with AI-powered auto-tagging and version control.
Data ingestion from Google Analytics and Social APIs to correlate content production with conversion.
Secure, limited-access portals for freelancers and agencies to submit work into internal workflows.
High-concurrency visualization of all marketing activities across regions and channels.
Coordinating content across 20+ regions with consistent brand messaging.
Registry Updated:2/7/2026
Deploy to CMS.
Identifying bottlenecks in the creative approval process.
Generating high volumes of SEO-optimized blog variations.