Salesforce Data Cloud (Successor to Data.com)

Data.com, originally known as Jigsaw and acquired by Salesforce, has been fully evolved into Salesforce Data Cloud in 2026. This transformation marks a shift from a static contact database to a dynamic, real-time hyperscale data platform integrated into the Einstein 1 Platform. Technically, it utilizes a lakehouse architecture that enables Zero-ETL data sharing and complex identity resolution across disparate B2B data silos. In the 2026 market, it functions as the backbone for 'Autonomous Sales Agents' by providing the foundational metadata and verified contact points required for Large Language Model (LLM) grounding. It no longer operates as a standalone crowdsourced directory but as a sophisticated enterprise data service that harmonizes first-party CRM data with third-party enrichment (via partners like D&B and AppExchange). The platform’s 2026 positioning focuses on 'Data-to-Action' pipelines, where data hygiene is automated through AI-driven 'Data Spaces,' ensuring that sales and marketing teams operate on a single, unified source of truth without manual record merging.