The leading open-source alternative to Google Analytics for 100% data ownership and privacy compliance.
Matomo, formerly Piwik, has solidified its position in 2026 as the primary enterprise alternative to Google Analytics 4 (GA4). Its architecture is designed for organizations that require 100% data sovereignty, making it the gold standard for government, healthcare, and finance sectors. Unlike sampled analytics tools, Matomo provides raw, unsampled data, allowing for high-precision business intelligence. In the 2026 landscape, Matomo's transition to a 'cookieless-first' tracking model via advanced fingerprinting and server-side tracking has made it resilient against stricter browser privacy controls and global data protection laws like GDPR, CCPA, and PECR. The platform's extensible plugin architecture allows for deep customization, including built-in heatmaps, session recordings, and A/B testing, which are typically siloed in separate SaaS products. Whether deployed via Matomo Cloud for ease of use or On-Premise for total infrastructure control, the platform offers a seamless migration path for users fleeing the complexity and data-sharing mandates of the Google ecosystem.
Direct access to the MySQL database or API for every single visitor interaction without sampling.
Turn anonymous website visitors into qualified B2B sales opportunities with real-time intent data.
AI-driven marketing attribution and codeless event tracking for high-growth teams.
The privacy-first, self-hosted alternative to Google Analytics with integrated heatmaps and session recording.
Privacy-first, cookie-free website analytics that values user trust and data sovereignty.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
Native visual overlay of user clicks, scrolls, and mouse movements directly within the analytics UI.
Advanced models (Linear, Position-based, Time-decay) to assign credit across the entire marketing funnel.
Uses server-side fingerprinting and config IDs that rotate every 24 hours to track users without storing cookies.
Automatically tracks form interaction, field-by-field dropout rates, and completion times.
Ability to rebrand the dashboard and PDF reports with custom logos and CSS.
Ability to parse server logs directly (Nginx/Apache) to track visits without any client-side JavaScript.
A European government agency needs to stop using GA4 due to data transfer rulings.
Registry Updated:2/7/2026
An online retailer sees high cart abandonment but lacks visual data.
Marketing ROI is dropping because 40% of users reject cookie banners.