Customer.io
The customer engagement platform for high-growth SaaS and B2C brands.
The infrastructure-first Customer Data Platform for real-time AI orchestration and identity resolution.
mParticle is a premium Customer Data Platform (CDP) engineered for enterprises that require high-scale data orchestration and real-time identity resolution. Unlike legacy marketing-focused CDPs, mParticle is built on a developer-first, API-centric architecture that prioritizes data quality and governance. In the 2026 market landscape, mParticle has positioned itself as the 'AI-Ready' data layer, providing the clean, structured, and consented data necessary to power Generative AI and predictive modeling at scale. Its core engine, IDSync, allows for complex identity stitching across platforms without relying on third-party cookies, solving the attribution gap in a privacy-first world. The platform features an extensive library of over 300 pre-built integrations, enabling seamless data flow between mobile apps, web properties, CRMs, and downstream marketing tools. With the addition of 'Cortex,' their integrated AI/ML layer, mParticle enables brands to generate predictive scores for churn, LTV, and conversion directly within the data pipeline, significantly reducing the latency between data collection and actionable insight.
A proprietary identity resolution engine that allows developers to define custom rules for linking anonymous and known user profiles across disparate devices.
The customer engagement platform for high-growth SaaS and B2C brands.
The foundation for real-time customer experience management through unified data and predictive AI orchestration.
The first Customer Data Platform (CDP) architected exclusively for SMB e-commerce growth.
The B2B Revenue Infrastructure Platform powering unified customer data and predictive intelligence.
Verified feedback from the global deployment network.
Post queries, share implementation strategies, and help other users.
A real-time data quality tool that validates incoming events against a pre-defined schema and blocks or redirects non-compliant data.
An integrated machine learning layer that allows users to build and deploy predictive models using customer data directly within the CDP.
Synthesizes raw event data into high-level user traits (e.g., 'Total Spend in 30 Days') in real-time.
Low-latency REST API that allows external systems to query the current state of a user profile for real-time on-site personalization.
A visual orchestration tool to map multi-step customer paths and trigger actions across different marketing channels.
Uses AI to automatically suggest corrections for event naming inconsistencies across different platforms.
Customers see irrelevant ads for products they already purchased in-store.
Registry Updated:2/7/2026
Identifying users likely to uninstall the app before they actually do.
Loss of tracking capabilities due to ITP and Chrome cookie deprecation.